Visual
Identity
The Story Behind Our New Logo
When we founded BeiGene just over a decade ago, we set out to build a very different company with a vision to provide affordable access to innovative medicines around the globe.
Today, we are well on our way – having grown in size, capabilities, and successes.
BeiGene is a global biotech company comprising passionate, entrepreneurial, and scientific teams that think differently, challenge the status quo, adopt the latest technologies, and pursue a novel way of getting things done.
As we look forward into the next decade, our refreshed logo represents the core of who we are and the central tenets of BeiGene’s values of Patients First, Collaborative Spirit, Bold Ingenuity, and Driving Excellence.
Our new logo is a modern expression of BeiGene: a borderless and global team, putting patients first, as we relentlessly pursue an “onward and upward” trajectory in the fight against cancer and other life-threatening diseases.
Our iconic red square features two curved lines, which represent the many paths we follow to come together to hold a shining star -- our True North, the patients -- at the center of all we do. We’ve also modernized our typeface with a stylized “G” that features a red arrow, symbolizing our focus on accelerating scientific advances, and a positive upward trajectory as we work to improve access to more affordable therapies for patients -- wherever they live.
